But even those looks leaned towards more drama and intensity, and were never meant to be considered mainstream. There is a history of Western musicians who made makeup part of their established looks, like David Bowie, Prince, and Motley Crüe, as well as pop-punk bands like Green Day and Panic! At The Disco in the early aughts who briefly made guyliner a trend. release of any band so far this year (double the debut sales of Justin Bieber’s Changes), but the band’s music continues to be largely ignored by American radio. BTS’ most recent album, Map of the Soul: 7, was the biggest U.S. Some critics felt that BTS were snubbed at the Grammys for the second year in a row, but that didn’t stop the Recording Academy from inviting them to perform on the big night, in what some pointed out looked like an effort to boost ratings. Brands will often attempt to curry favour with K-pop fandoms by engaging with them on Twitter in a blatant play to artificially grow their followers. When K-pop groups are invited to American award shows, they’re often excluded from the main creative awards, and either recognised for their social media presence or siloed into separate categories from their Western peers. But despite its passionate global fandom, many feel as if Korean music is only conditionally embraced by the American mainstream - a temporary foreign novelty rather than a legitimate player.
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